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LegUp, Inc.

LegUp is a child care Enrollment Success Platform that helps providers spend less time on administrative tasks and more time on caring for and educating children. By connecting families and child care providers seamlessly, LegUp helps programs stay full, and keeps families in the workforce.

Work Completed

User Research, UX, UI, Product Testing, Identity & Branding

Dates

2020 - 2022

Business Type

Startup

Baby With Shoes
LegUp Logo_Color-01.png

PROBLEM 1:

LegUp wanted to send their waitlist families better program leads by capturing information about each family's care preferences and generating leads that matched those specific needs.

MY SOLUTION:

I created a family concierge experience that paired a short quiz with interactive, actionable results. This experience gave LegUp the data they needed for seat notifications and allowed families to take immediate enrollment action.

Concierge Quiz & Results

"I love your program. It is professional, well-organized, easy to navigate, and you provide excellent support."
- M. Basurto, Child Care Program Owner 

PROBLEM 2:

The Enrollment Platform was not easy to use. A lot of important features, such as seat editing tools, were, were not intuitive and/or hidden 3-4 clicks down.

MY SOLUTION:

I improved the design and created a provider app. I reduced the number of clicks to get to important actions, like editing seats, and streamlined the UI so that all platform actions happen consistently across all tools.

The Enrollment Platform

Brand Collateral

LegUp needed a variety of brand collateral for sales and customer engagement. I created templates for process flyers, workshop announcements, newsletters, etc. so the team could update the details as needed but still present a cohesive brand.

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